Our Philosophy

Mission: To improve the profitability of our clients by providing impactful advertising and marketing ideas, with flawless execution, on time and on budget.


“We clearly define what success looks like for our clients and build every strategy with that result in mind.”
– Dan Rutledge | President & Owner



A Look back

A Look Back

With the Y2K crisis fast approaching, our founder, Dan Rutledge, got started in ‘99 on a card table in a spare back office – conveniently located inside his first client’s car dealership. He was no stranger to marketing, sales, and advertising and he used his expertise to build an agency built on his three pillars: Ideas, Service, and Value.

One-at-a-time, Dan hand-picked the right team to join Rutledge Integrated Marketing and eventually we became Right Idea Media & Creative, which we felt better characterized who we had become. Over the years we’ve partnered with dozens of clients to become an extension of their own marketing teams.

The Process

No two projects or campaigns look the same, but we follow process guidelines to be as efficient as possible, yet still be adaptable to your ever-changing needs. Projects usually look something like this:


Introductions & Needs Assessment

Our team will listen intently as you tell us about your journey so far and the path you’d like from here forward.


Building Your Marketing Mix

We’ll develop the plan we think will work for you based on your budget and goals. You'll know exactly where and how we will execute before we begin.


Project Planning & Onboarding

We’ll work quickly to find out more about you and your current marketing environment. We’ll also start to identify your audience and structure your campaigns to reach them.


Ready. Set. Grow!

With our comprehensive plan in place, we’ll start to produce your advertising assets and implement them across your selected traditional and digital channels.


Continuous Improvement Process

We'll keep you informed at every step. We track performance and review outcomes continuously so we can make informed decisions on how we can be the most effective with your marketing. You'll hear from us regularly as we identify opportunities for improvement and offer creative solutions.


Reporting and Analysis

We'll provide you with in-depth reporting and a detailed campaign analysis so that you may fully understand the impact that you're having on the market. This also provides us an opportunity to adapt or shift focus as your business grows.

The Team

We’re small, but together we’re mighty. We invite you to learn more about us.

Awards & Recognitions

We’re humbled to have received recognition for a few of our past projects. Sorry, we didn’t have a speech prepared … it was an honor just having been nominated.

8 time Telly Award Winner

2 time ORBIT Award Winner

Cee Bee Chamber Beautification Award

Tell Us About You

What really drives us is you. We want to discover where you’re at and how we can elevate you to your real potential.

Get Started

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