We’ve been helping Edwards Auto Group reach and exceed their goals for over 18 years, and we’re looking forward to serving their needs for many more. After a decade of resounding success, two events – the growth of the internet and the Great Recession of 2008-09 – created a sea change in the automotive industry that required a top-to-bottom overhaul of the group’s marketing strategy.
Mapping the Path to Success
Through discovery meetings and one-on-one sessions with Edwards, we listened to find the pain-points in their current efforts. Together, we created a general marketing plan to set goals and identified the most important items to address right away. Then we built an organized list of tasks we’d work on over time.
Refining the Brand Experience
Edwards recognized their branding had become distorted because their dealerships were following slightly different advertising techniques and using slightly different assets. We helped them to clarify who they were and how they should present their brand to their current and potential customers. This helped align them across their dealerships as one unified buying experience. These actions have resulted in an increase of recognition of brand across their entire customer base.
Pursuing & Engaging the Right Audience
Its crucial we have an exact understanding of the who the target demographic and we have access to the data that matters most.
Take a peek at this sample report we utilize to help reach the right audience for Edwards Auto Group.
Rinse & Repeat
We enjoy helping Edwards, and dozens of other auto sales teams across the country find success using our proven strategies. Creating compelling advertising is a continues challenge and the deadlines are relentless, but we thrive working with clients in this fast-paced industry.
Need A Partner?
Need a partner for your automotive marketing and advertising? Let us help you get started increasing your ROI now!